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We provide a platform for clients to set up shop, grow from a sideline business to a successful national brand, and experience everything an ambitious founder envisions

I just lost a major client and it’s awesome!

Over a decade ago, I built a website for Liz Stein, a personal trainer and health coach. After doing this for a while, she started a sideline business at home making prepared foods for her clients so it was easier for them to eat right. Soon we built a website for that business too—and a couple of years later, as it grew, we built another.

In the fall of 2017, Purely Elizabeth launched a new website with a different agency. Why? Because they’ve grown explosively every year since the company’s founding, quickly achieving national distribution at stores like Whole Foods, Wegman’s, Target, and other household names. When they received an infusion of venture funding, they needed a full-service agency with experience running media campaigns for business with that kind of national reach.

It’s always a little bit sad to lose a nice client, especially a massively successful one, and even more so when they have a mission I admire. When I first learned of their plans, my first thought was “What did I do wrong? Why did they feel like they had to jump to another firm?” But I quickly realized that they had needs that I couldn’t meet, and that I had no desire to run a large ad agency that could provide what they were looking for.

For a little perspective, here’s the staff page of the firm they hired for their new site. Keep scrolling until your scrolling finger cramps. . . it’s a lot of people!

As soon as I figured that out, I realized that this was actually validation for the whole mission of tuman.design: making solid, affordable, awesome sites for small organizations. We provide a platform for clients to set up shop, grow from a sideline business to a successful national brand, and experience everything an ambitious founder envisions when they create a new startup. The work we did with Purely Elizabeth went exactly as it should have.

At tuman.design we can’t promise that every project will experience the same success as Purely Elizabeth. Most of that is obviously due to the vision and energy of the founder, Liz Stein, and the good people she surrounds herself with. But the success of her business shows a blueprint for using the tools we build to become too large for us to support, at which point we graciously bow out and wish them well.

Thanks to Liz and her great staff for including us in the adventure, and best wishes for ongoing success in the future!

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