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Is It Mandatory to Encrypt Your Whole Site?

Several months ago, I wrote a blog post outlining good reasons to encrypt your entire site with an SSL certificate. The advice was for clients who aren't transmitting sensitive personal data, processing eCommerce transactions, and so forth. If you are doing those things, SSL is and has always been mandatory. Where encryption was once a "nice to have" item, we're rapidly approaching the time when SSL will be essential for…

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Project Management: “Tumanian Lists”

After being in this field for almost twenty years, I decided in 2017 to conduct my first-ever client survey to find out what I do well and what I could improve. People said a lot of nice things that made me smile, several people brought up great points that made me think, and I had a few valuable suggestions about things that I could do better or smarter. One theme…

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Celebrating the Loss of a Client

We provide a platform for clients to set up shop, grow from a sideline business to a successful national brand, and experience everything an ambitious founder envisions I just lost a major client and it’s awesome! Over a decade ago, I built a website for Liz Stein, a personal trainer and health coach. After doing this for a while, she started a sideline business at home making prepared foods for…

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Why Do You Need Your Own Website?

For most organizations and projects, it may seem 15-20 years too late to ask the question "Do I really need my own website?" but it's a question I hear with some regularity, often for reasons that make a certain amount of sense. Pointy-headed intellectual that I am, I enjoy answering honest questions that don't take anything for granted and address fundamental principles. You might assume most of these folks say…

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Reliability in Website Architecture

There are lots of different factors to consider when using the word "reliability" in reference to website design and consulting. Here are a few that come to mind for me: reliability of the consultant to be clear and responsible, to follow through, and to make smart choices to provide a solid foundation for your website project use of a platform that won't be obsolete as soon as you've launched, that…

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At Last: Square Integration with WooCommerce

It's always puzzled/annoyed me that it was so difficult to integrate Square with WooCommerce. Now, at last, that situation seems to have been rectified with a new extension from WooThemes that promises to do exactly that. If you've ever swiped (or chipped) your card at a food truck, craft fair, farmers' market, small retail store, or any number of other small businesses, you've probably used Square, the dominant player in this…

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Is It Worth Securing Your Entire Site?

As an afterthought to my recent post about improving search results with minimal effort, I thought I'd add a few thoughts about another low-effort way to use Google's algorithm to your advantage: encrypting an entire website instead of just shopping carts, logins, and other traditionally "secure" areas that transfer sensitive data. In 2014 the Goog started giving a small page rank bump to sites that are entirely encrypted via SSL. This means…

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Better Search Results with Minimal Effort

Sounds too good to be true, right? It's not, but it's not a magic bullet that will have an enormous effect either. Here's what you need to know. Because search engine algorithms are so smart now, the two best ways to improve your ranking are: post interesting, relevant, carefully-written, keyword-related content to your site on a regular basis cultivate online relationships (often built on strong content, as above) so influential sites will…

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Clarity in Website Development

Clarity in website development is sometimes perceived to be in opposition to creativity, but it doesn't have to be. A good designer, whether of websites or in another design field, is charged with reconciling this tension: be distinctive, but also be clear and useful. My all-time favorite design cartoon ran in the New Yorker almost 20 years ago. Its tongue-in-cheek message: it takes great skill to make a spare, clear,…

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